BOOM! Studios Reveals FOC Variant Cover and Retailer Incentives for ‘Grass Kings’ #2

BOOM! Studios is pleased to announce the addition of a brand-new variant cover for GRASS KINGS #2 just in time for Final Order Cutoff (FOC). Grass Kings, the all-new original comic book series from writer Matt Kindt (Mind MGMT) and artist Tyler Jenkins (Peter Panzerfaust), debuted March 8th and the oversized, first issue sold out the day of release at the distributor level.

In order to give retail partners further opportunity to capitalize on the heat generated by the debut, BOOM! Studios is offering a variant, open-to-order cover by interior artist Tyler Jenkins for Grass Kings #2 ahead of FOC on March 20. The issue will hit comic book shops on April 12. To further encourage retailers to take a position on what Multiversity Comics called “one of the best books of the year,” retailers who meet the minimum order requirement for the variant will receive three Grass Kings crown enamel pins shipping with issue #3. Additionally, retailers who maintain their orders on issue #1 for issue #2 will be eligible for returnability and be listed in issue #3 as the “Kings of Retail.”

Furthermore, to support the single-issue sales of a series IGN described as “the kind of slow burn book that requires a bit of faith on the part of the reader, but with creators like these, we’re betting they’ll deliver,” BOOM! Studios is proud to announce the first collection of Grass Kings will not be released until February 2018. The collection will include the first five issues of Grass Kings in an oversized, premium hardcover similar to the publisher’s treatment of Grant Morrison and Dan Mora’s Klaus. The collection will carry a suggested retail price of $29.99.

“We’ve been absolutely floored by the support we’ve seen for Grass Kings,” says Filip Sablik, President of Publishing & Marketing, BOOM! Studios. “When the first issue’s orders came in over 50% higher than Matt’s most recent original series, we knew our retail partners were supporting us in a big way. This is a powerful, slow burn story and we wanted to encourage fans to buy in on the singles rather than waiting for the collection.”

Grass Kings is a rural mystery centered around the tragic lives of three brothers who rule a trailer park kingdom that’s a beacon for the hopeless, the lost, and the desperate poor seeking a promised land. But will one brother’s decision to take in an enigmatic young woman destroy everything the Grass Kings have built?

Grass Kings is the most recent release from BOOM! Studios’ eponymous imprint, home to ambitious original series such as Victor LaValle’s Destroyer by Victor LaValle and Dietrich Smith; Godshaper by Simon Spurrier and Jonas Goonface; The Unsoundby Cullen Bunn and Jack T. Cole; Klaus by Grant Morrison and Dan Mora; andIrredeemable by Mark Waid and Peter Krause.

Grass Kings #2
Publisher: BOOM! Studios
Writer: Matt Kindt
Artist: Tyler Jenkins
Cover Artists:
   Main Cover A: Tyler Jenkins
   Intermix Cover B: Matt Kindt
   FOC Cover C: Tyler Jenkins
Format: 32 pages, full color
Price: $3.99
On sale: April 12, 2017 (Final Order Cutoff: March 20, 2017)
Synopsis: Robert takes in the mysterious woman from the lake and opens up to her about his missing daughter—a daughter that would be about the same age as the woman in front of him…

For more on Grass Kings and more from BOOM! Studios, please visit www.boom-studios.com and follow @boomstudios on Twitter.

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